A graffiti wall sprayed with hearts inspired Sylvia Schramm on her trip to Rio De Janeiro.
Admiring a fashion idol and copying her style is put by Sylvia Schramm in a street art scene in pink. The industry launches, with the help of testimonial campaigns (here implied Kate Moss with a bag by Stella McCartney), the product to the “Must Have” of the season. However, the more “must have’s” that are purchased, the less unique they become. The font, made of clear synthetic resin and applied with a brush. “Be a Voice not an Echo” criticizes this “imitation” and stands for its own “voice”.