Sylvia Schramm

ART

MUST HAVE GLAMOUR

The work, inspired by street art, explores the battle cries of clever marketing campaigns according to a “must have” dictate of the industry.

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Description

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The work, inspired by street art, explores the battle cries of clever marketing campaigns according to a “must have” dictate of the industry. They arouse the need for luxury that – seen globally – only a small layer can afford. Sylvia Schramm shows a model from the catwalk but now in a different context. Like graffiti, the figure on the wall represents an indictment, underlined by the runway formed from words: MUST HAVE GLAMOUR. The contrast between need and neediness, melancholy and glamour is further emphasized by the matt/gloss technique. The synthetic resin painting applied by Sylvia on the surface plays with the reflection of the metal support plate, creating plasticity and luminosity.

Technique

Schramms artistic technique is digital painting, which she has developed into something unique with the knowledge gained from painting. The motif is printed onto a metal plate by means of a special, complex process, whereby a Coexistence between substrate and paint is created. The synthetic resin painting applied by Sylvia on the surface plays with the reflection of the metal support plate, creating plasticity and luminosity.
This work was “weightily” framed in industrial iron.

Suspension:
Gallery rail + steel cables + metal hook (hang in the frame hook) or: Use dowels.

Additional information

Weight 8 kg
Dimensions 150 × 100 cm
Technique

Digital Painting on Metal

Frame

Iron

Year

2014